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December 5, 2009 -
April 11, 2010
The exhibition has been extended to May 2
Exhibition curated by Silvia Barisione, Matteo Fochessati, Gianni Franzone
and Maria Teresa Orengo
Catalogue: Silvana Editoriale
The exhibition – organized by the Wolfsoniana - Fondazione regionale per la Cultura e lo Spettacolo di Genova (Regional Foundation for Culture and the Performing Arts of Genoa) and the Regione Liguria (Liguria Region) – concentrates on the presence of advertising-oriented or political persuasion in Futurist ceramics and graphics of the twenties and thirties.
Besides documenting the manifold formal experiences that developed in these fields of research, the exhibition represents a reflection on the expressive dynamics of that thin line separating advertising -oriented persuasion from political propaganda, to which the principal exponents of the Futurist movement adapted the main themes of their poetics. These were the cult of speed and modernity, of aggressiveness and war, idolatry of the machine and the ideal of a new, athletic and intrepid man.
Liguria played a leading role in the Futurist ceramics adventure. Although, admittedly, some examples of Futurist ceramics were created in Faenza in the second decade of the twentieth century, there was no real production until the one institutionalized in the Casa Giuseppe Mazzotti of Albissola around 1927. It was headed by the famous Tullio, who signed the manifesto Ceramica e aeroceramica (Ceramics and Aeroceramics) with F.T. Marinetti in1938. Alongside the primacy of Albisola, with works by the best-known artists (Nicolay Diulgheroff, Farfa, Fillia, Tato, Alf Gaudenzi, Giovanni Acquaviva and Tullio himself), the exhibition also presents experiences which cannot be defined as Futurist, and yet show tangencies with the creations of Marinetti’s movement. Some examples are the output of the firm Ceramiche Rometti of Umbertide or the little-known output of FACI (Fabbrica Artistica Ceramiche Italiane) of Civita Castellana.
As regards graphics, the exhibition includes names such as Fortunato Depero and Tullio Crali, besides the artists already mentioned. A number of works also represent the beginning of the coordinated promotional image for products and companies on a national level, such as Fernet Branca, Cora, Campari and Cinzano.
As a collateral event to the exhibition, a significant selection of silverware by Arrigo Finzi (La Spezia 1890 – Milan 1973), which his daughter Olga Finzi Baldi has entrusted on loan to the Wolfsoniana, will be presented. It will be the silver production, countersigned with the trademark “Sant’Elia”, which continued the models designed before the war by the famous Futurist architect Antonio Sant’Elia – with whom Finzi had formed a friendship in 1909 – in an art deco key.